This is Zero's Stash

Getting the approval from Zero is a must since it's his stash of goodies.

Dog wearing a white hoodie with bear ears on a bed

Meet Zero

This is Zero, a Shiba Inu living in New York City. He loves treats and definitely hates brushing his teeth. The second he sees a toothbrush, he gives his signature side-eye and takes off running.

Dog looking into a toilet that contain their throw up

The Problem

Zero loves to munch on snacks but has a sensitive stomach. I would give him dental treats, but he would throw up the next morning. After reading the ingredient labels on some of the most popular brands, I noticed almost all of them were stuffed with cheap fillers, artificial dyes, and ingredients I couldn't pronounce. Worst of all, they never seemed to work.

Person pointing at a box of blue packages on a wooden floor with a dog looking inside.

So I had an Idea

I realized dental treats could be made simple and effective. In 2025, I decided to make my own with those two things in mind. Every ingredient needed to serve a purpose. After testing and being approved by Zero, we created exactly that: a dental treat with no cheap fillers and enzymes infused to clean teeth.