This is Zero's Stash

Getting the approval from Zero is a must since it's his stash of goodies.

Meet Zero

This is Zero, a Shiba Inu living in New York City. He loves treats and definitely hates brushing his teeth. The second he sees a toothbrush, he gives his signature side-eye and takes off running.

The Problem

Zero loves to munch on snacks but has a sensitive stomach. I would give him dental treats but he would throw up in the mornings after eating them. After looking at the back of some dental treats, we noticed that almost all of them were stuffed with cheap filling, dyes, and ingredients I can never pronounce. Worse of all, it seems like they never worked.

So I had an Idea

I realized dental treats can be made simple and effective. In 2025, I decided to make my own treats with those 2 things in mind. I needed the ingredients served a purpose and also effective. After testing and approved by Zero, we created exactly that. A dental treat without cheap filler and enzymes infused to clean teeth.