This is Zero
This is Zero, a Shiba Inu living in New York City. He loves treats and definitely hates brushing his teeth. The second he sees a toothbrush, he gives his signature side-eye and takes off running.
Zero loves to eat... but there's a problem
Zero loves to munch on snacks but has a sensitive stomach. I would give him dental treats, but he would throw up the next morning. After reading the ingredient labels on some of the most popular brands, I noticed almost all of them were stuffed with cheap fillers, artificial dyes, and ingredients I couldn't pronounce. Worst of all, they never seemed to work.
So I had an Idea
I realized dental treats could be made simple and effective. In 2025, I decided to make my own with those two things in mind. Every ingredient needed to serve a purpose. After testing and being approved by Zero, we created exactly that: a dental treat with no cheap fillers and enzymes infused to clean teeth. In 2026, we finally got to share it with other dog parents.